YouTube Select is a premium advertising program that allows marketers to reach their desired audience with precision targeting. It’s a great way to get your videos in front of the right people, increase brand awareness, and drive more traffic to your website. In this article, we’ll take a closer look at how YouTube Select works and how you can make the most of this program for your next video marketing campaign.
How does YouTube Select work?
YouTube Select works by allowing advertisers to choose specific channels and videos to run their ads on. This program provides access to exclusive ad inventory that is not available through traditional ad buying methods. Advertisers can choose from a range of targeting options to reach their desired audience, including demographic, interest-based, and behavioral targeting.
To get started with YouTube Select, advertisers must first set up a Google Ads account and link it to their YouTube channel. From there, they can create a new campaign and select the YouTube Select option. Advertisers can then choose the specific channels and videos they want to run their ads on and set their targeting options. YouTube Select also offers a range of creative ad formats, including display ads, skippable video ads, and non-skippable video ads.
How to make a campaign with YouTube Select?
To make a campaign with YouTube Select, follow these steps:
- Set up a Google Ads account and link it to your YouTube channel
- Create a new campaign and select the YouTube Select option
- Choose the specific channels and videos you want to run your ads on
- Set your targeting options, including demographic, interest-based, and behavioral targeting
- Choose your ad format, including display ads, skippable video ads, and non-skippable video ads
- Set your budget and bidding strategy
- Create your ad creative and upload it to your campaign
- Launch your campaign and monitor its performance.
YouTube Select also offers a range of reporting and analytics tools that allow you to monitor your campaign’s performance in real-time. These tools allow you to track metrics such as impressions, clicks, and conversions, so you can optimize your campaign and improve your ROI.
Conclusion
YouTube Select is a powerful tool for marketers looking to get their videos in front of the right audience. By leveraging the platform’s exclusive ad inventory and targeting options, advertisers can increase brand awareness and drive more traffic to their website. While setting up a campaign with YouTube Select can be time-consuming, the rewards are well worth the effort. If you don’t have the time to create and manage your own YouTube Select campaign, you can use a service like ours to help you get started. With our help, you can launch a successful video marketing campaign on YouTube and start seeing results in no time.
Link & References
If you prefer to set up a campaign on your own, this is the Start Page on Youtube.
