Over the past several years, I have directly managed and observed YouTube advertising campaigns across multiple music releases, promotional cycles, and content environments, including videos subject to delivery restrictions. A closely related aspect is covered in Google Ads for YouTube: A DIY Guide. One consistent observation has emerged from this work. Campaign performance is not […]
Can your video be blocked from advertising on YouTube even if it contains nothing inappropriate? Unfortunately, yes — and here’s a real example that should concern all video promoters and creators who work honestly and professionally. I recently promoted a music video via Google Ads on behalf of one of my clients. The video was […]
A Necessary Premise First, let me clarify: the Google Ads campaign discussed in this article was not set up by me personally, but by a young, newly hired team member. He’s eager and followed all the instructions carefully—but perhaps a little too quickly. That gave rise to an interesting situation, and it offered the perfect […]
Running YouTube ad campaigns through Google Ads can be a great way to gain visibility and grow your audience. However, without the right precautions, it is easy to overspend, sometimes without even realizing it. In this article, we share practical tips to help you manage your campaigns more effectively and avoid costly mistakes. Set a […]
YouTube Select is a premium advertising program that allows marketers to reach their desired audience with precision targeting. It’s a great way to get your videos in front of the right people, increase brand awareness, and drive more traffic to your website. In this article, we’ll take a closer look at how YouTube Select works […]
