Over the past several years, I have directly managed and observed YouTube advertising campaigns across multiple music releases, promotional cycles, and content environments, including videos subject to delivery restrictions. A closely related aspect is covered in Google Ads for YouTube: A DIY Guide. One consistent observation has emerged from this work. Campaign performance is not […]
A Necessary Premise First, let me clarify: the Google Ads campaign discussed in this article was not set up by me personally, but by a young, newly hired team member. He’s eager and followed all the instructions carefully—but perhaps a little too quickly. That gave rise to an interesting situation, and it offered the perfect […]
In the competitive world of video marketing, the idea of purchasing cheap likes, comments, or views might seem appealing to some. After all, the desire to grow on a low budget is strong. But what people often fail to realize is that these cheap tactics come with significant risks, and not just to your brand’s […]
In the ever-competitive landscape of YouTube, content creators and businesses are constantly seeking ways to enhance their online visibility. One question that often arises in this quest is if it is legal to buy YouTube views. As someone deeply immersed in the digital realm, let’s delve into this complex subject, distinguishing between the various practices […]
I have been working in the advertising communication sector for 15 years, 10 of which I spent dealing with video marketing, in particular with visibility on Youtube. And for 10 years, at least one user out of four regularly asked me if it is safe to buy Youtube views. Lately, requests for reassurance mainly concern […]
