A music video marketing plan is an essential part of any artist and record manager/producer’s strategy to increase visibility and reach a larger audience. First, how long should a video marketing campaign last to promote a song, an album or a musician? Then we will see seven practical tips on how to create your music […]
In this article, we will try to understand why on YouTube some videos have worse performance than others published on the same channel and how to fix the situation. Because the answer to the question posed by the title, unfortunately, is simple and immediate: Yes, if your videos are not performing well, it can hurt […]
Collaborating with other YouTubers can be a great way to grow your channel and reach a new audience. Additionally, it can also help to diversify your content and keep things fresh for your current viewers. Here are a few tips for working with other content creators on the platform, then we’ll see a simple but powerful […]
YouTube’s new feature, Shorts, first introduced in September 2020, is quickly becoming the go-to platform for short-form videos. Shorts allow users to create 15-second videos with music and other creative tools, similar to TikTok. This feature is a game-changer for businesses and individuals looking to increase their reach and engagement on the platform. One of […]
Our vision as a company is this: YOU make a difference, always. In life as in video marketing. There are no tricks, or shortcuts that actually work. The latest Google / Youtube update is almost more philosophical than technical, and the concept that drives it is almost ecological: in an internet full of garbage no […]
I have been working in the advertising communication sector for 15 years, 10 of which I spent dealing with video marketing, in particular with visibility on Youtube. And for 10 years, at least one user out of four regularly asked me if it is safe to buy Youtube views. Lately, requests for reassurance mainly concern […]
If you want to reach quickly good visibility there’s only a way: your video should attract several clicks in a short amount of time. To get this goal think how to change thumbnail on Youtube with something astonishing or at least eye-catching. Changing the picture related to a video is pretty easy, just a matter of a few minutes if you […]
If you are, or you want to become, a Youtuber, you need to know that making a video and posting it won’t be enough to be successful; the viewers are not robots, they often start to follow someone because of a certain detail they found in his works that gave them certain emotions.
With over one billion users active every month around the world, YouTube has a visitor collection of nearly one-third of all people who live in the internet world. It’s no coincidence that in Italy, YouTube accounts for up to 27 million active users a month, a surprising number considering that Facebook, the most visited and […]
YouTube is one of the daily most visited platforms in the world, competing for the top spot with Google and Facebook. However, this is an immense universe, almost always cut off from the most popular web marketing techniques and talks in the Internet era: why?
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