In the last few years YouTube has become a real job for many successful creators rather than just a passion, making Google’s dedicated video content platform a very appealing opportunity for many people with an idea in mind, creativity and a bit of entrepreneurial spirit. However, especially at the early stages of a channel, it may be complicated to understand if things are going well and growth is constant.
Therefore, being able to recognize if the ratio between views, comments, likes and subscribers on your channel is perfect is extremely important. This will make easier to understand whether the level of engagement is high or not, if the videos are sufficiently popular and if the Youtube channel is growing constantly and exponentially.
Likes to views ratio: the popularity of the video
A like on a YouTube video is much more than just a simple number: beyond signaling quality, creativity, and the concept behind the video, it also reflects popularity. The ideal ratio between likes and views is approximately LIKES: VIEWS = 4%. In simpler terms, that means at least 4 likes for every 100 views.
Visitors—especially your channel’s subscribers—invest their time leaving a like, which indirectly endorses the video’s entertainment value and originality, marking it as worthy of positive recognition. If your video doesn’t reach a satisfactory number of likes, rather than getting discouraged, it’s best to revise your approach and experiment with different strategies to improve content quality until you find what works.
To accelerate this process, using professional services that provide an organic boost in YouTube likes can help your videos gain initial traction, increasing visibility and encouraging genuine organic engagement.
Even top creators have figured this out: for example, PewDiePie’s video here (https://www.youtube.com/watch?v=sBBP0hW-ZCM) reaches nearly a 20% likes-to-views ratio, an indicator of strong audience connection and content effectiveness.
Common mistake: Trying to grow a YouTube channel by stacking likes or comments without a proportional number of views can lead to a shadowban.
This mechanism has been in place since the 2023 rollout of Google’s Deep Trust Metrics.
Comments to views ratio: evaluate your audience’s engagement
When talking about comments to visualization, the winning equation is COMMENTS: VIEWS = 0.5%. Assuming that your video earned a total of 1000 views, the ideal comments’ ratio that would prove a high level of engagement is 5 comments. Instead, a video that generates 4000 views should have at least 10 comments.
This rule, thanks to its easy applicability, can be used in any situation to check if the ratio between comments and visits is ideal. Obviously, as in all cases, there are exceptions: it’s not uncommon to find videos with 1000 views and a hundred comments. However, this depends on several factors such as the subject of the video: if the video is a very specific topic that attracts a few but very engaged users, the views will be limited to the target audience which will be ready to discuss the subject in the comment section below. As we’ve emphasized throughout this article, maintaining a balanced interaction ratio is essential for sustaining your platform’s development. To support this, our YouTube Comments service offers authentic remarks designed to spark meaningful conversations and boost user participation. Enhancing these activity metrics not only strengthens your video’s performance but also broadens its appeal to a wider audience.
Likes to dislikes ratio: approval and disapproval
(Updated on May 18, 2025: As of now, YouTube no longer displays the dislike count publicly. However, channel owners can still access this metric privately to analyze feedback.) This is one of the most varying combinations. It shows how big is the approval or the disapproval of a video. The percentage change a lot between old and recent videos as well as between popular and unknown videos. According to the statistics we took anonymously from our wide Youtubers database the typical likes to dislikes ratio is LIKES: DISLIKES = 3%. In other words approximately 4 dislikes every 100 likes when there is an average appreciation. A high dislikes rate can be related to several factors. Often consistency issues like when the content does not match the title. Every case should be analyzed and understood, anyway even if it is negative, is still not related to the engagement. It shows that your video is gaining attention too.
On the contrary there are videos that almost everyone agrees, they just like them. And very few users think differently or have the courage to express their dissent.
Views to subscribers ratio: evaluate the growth of your channel
With great numbers comes great responsibility. That’s how we could summarize the last essential ratio to be refined in order to have a successful presence on YouTube. The more subscribers your account has, the more views each video should accumulate, roughly VIEWS: SUBSCRIBERS = 14%. In other words, a profile with 1,000 subscribers should get at least 140 views per video; one with 100,000 subscribers, at least 12,000.
These figures may fluctuate based on the type of content, the variety of videos uploaded, the frequency of publishing, and the effort invested by the creator to gain recognition.
As emphasized multiple times, these ratios depend on the style of videos you offer, your audience, and the quality of your content. Still, keeping these benchmarks in mind is an effective way to identify areas for improving your presence on YouTube.
Growing the number of your subscribers is a fundamental step to consolidate your visibility and optimize the views-to-subscribers ratio. To accelerate this process reliably, you can count on our dedicated service, designed to support steady audience expansion and help you achieve the engagement and visibility metrics necessary for sustained success.
Links and References
- HypeAuditor’s YouTube Engagement Rate Calculator – A tool to calculate and analyze your YouTube engagement rate, helping you understand your audience interaction.
- Tubular Labs: 3 Metrics Ratios to Measure YouTube Channel Success – Discusses key metrics ratios like likes/views and comments/views to evaluate YouTube channel performance.
- WizStudio: 10 Engagement Metrics Every YouTuber Should Check – Provides insights into various engagement metrics, including likes, comments, and shares, to assess video performance.
- FasterCapital: Ultimate Guide to YouTube Algorithm Insights – Explores how engagement metrics influence YouTube’s algorithm and video visibility.
Consultant in communication and marketing, I support professionals and businesses in enhancing their online presence through tailored strategies.
With extensive experience in digital marketing, I focus on designing targeted social media campaigns and managing video promotion projects.
I conduct ongoing research on social networks, especially YouTube, analyzing its algorithms, user behavior, and content dynamics to inform effective practices.
