In about three hours the world will know the destiny of Ethereum, the second most known and traded cryptocurrency after Bitcoin. The Ethereum merge for dummies: here’s what’s happening to Ethereum explained to non-experts.
Ethereum to date has used a Proof-of-Work (POW), proof that a transaction or a wallet is legitimate. POW costs a lot of energy, and this is one of the main criticisms that have been leveled at Ethereum, as well as other cryptocurrencies.
And that perhaps they have partially held back its development. From today Ethereum will consume 99% less energy! This will be done via another system, the Proof-of-Stack (POS). It is possible to follow the live broadcast of the event on the Ethereum Foundation Youtube channel, precisely here: https://www.youtube.com/watch?v=Nx-jYgI0QVI
Someone suggests that the value of Ethereum will increase and therefore it would be better to buy some, but we don’t feel like recommending it. BTW I solemnly swear that no one has bought live stream views for this video from us 😉
What can marketers learn from this livestream?
The Ethereum Merge live stream didn’t just ride the wave of one of the biggest tech events of the decade—it demonstrated the real power of YouTube as a platform for breaking news, community engagement, and live momentum. With over 40,000 viewers watching in real time, it became a case study in how a well-timed live event, strong community interest, and proper channel authority can generate organic reach without needing to buy views.
Can live streams be promoted like regular videos?
Absolutely. While we didn’t promote this particular video (we promise!), many clients use live stream promotion to boost visibility before or during an event. On YouTube, buying views for a live video can increase its presence in the “Live Now” section and improve credibility in the first crucial minutes. Of course, the success of Ethereum’s stream also shows how content relevance and timing matter just as much as numbers.
Links and References
- Fidelity: Understanding Ethereum’s Transition to Proof of Stake – An in-depth explanation of Ethereum’s shift from Proof of Work to Proof of Stake, highlighting the implications for energy consumption and network security.
- ETF Stream: Ethereum Merge as a Landmark in Crypto Evolution – Analysis of the Ethereum Merge as a pivotal event in blockchain history, setting the stage for future scalability features.
- World Economic Forum: Ethereum Merge’s Impact on Sustainability – Discussion on how Ethereum’s transition to Proof of Stake could reduce its energy usage by up to 99.5%, promoting sustainability in the cryptocurrency industry.
- Chainalysis: Post-Merge Implications for the Crypto Ecosystem – Insights into how the Ethereum Merge affects crypto markets, including on-chain data analysis and its impact on Ether’s price and institutional adoption.
- Wired: Environmental Significance of Ethereum’s Merge – Examination of the environmental benefits of Ethereum’s Merge, focusing on the reduction of energy consumption and the challenges faced by miners.
Consultant in communication and marketing, I support professionals and businesses in enhancing their online presence through tailored strategies.
With extensive experience in digital marketing, I focus on designing targeted social media campaigns and managing video promotion projects.
I conduct ongoing research on social networks, especially YouTube, analyzing its algorithms, user behavior, and content dynamics to inform effective practices.
