Category: Youtube Marketing Blog

Over the past several years, I have directly managed and observed YouTube advertising campaigns across multiple music releases, promotional cycles, and content environments, including videos subject to delivery restrictions. One consistent observation has emerged from this work. Campaign performance is not determined solely by initial configuration. Instead, it develops progressively through interaction between the advertising […]

Introduction: Why “YouTube Promotion” Is Not One Thing “YouTube promotion” is often treated as a single activity. In reality, it refers to a set of different mechanisms, designed for different objectives and applied at different moments in a channel’s lifecycle. Most creators do not fail because promotion “doesn’t work”. They fail because they apply the […]

Understanding the psychology, physics and strategy behind why viewers stay — and why they leave Introduction: Attention Is No Longer the Currency — Retention Is For most creators, the obsession is still the same: views, views, views. But the platforms — especially YouTube — no longer operate on views as a primary metric. The real […]

Why Clarity Is the Core Commodity of Digital Attention In the economy of digital attention, clarity has become the rarest—and most valuable—resource. Creators often assume their biggest challenge is competition: millions of videos published daily, thousands of new creators entering the platform, algorithmic volatility, increasingly fragmented audiences. And while all of this is undeniably true, […]

Once upon a time, YouTube views were just a vanity metric. A bigger number under your video meant more social proof, and for years that was enough. But things have changed. Today, the YouTube algorithm is sophisticated, and it cares less about raw view counts and far more about audience behavior: how long they watch, […]

Can your video be blocked from advertising on YouTube even if it contains nothing inappropriate? Unfortunately, yes — and here’s a real example that should concern all video promoters and creators who work honestly and professionally. I recently promoted a music video via Google Ads on behalf of one of my clients. The video was […]

A Necessary Premise First, let me clarify: the Google Ads campaign discussed in this article was not set up by me personally, but by a young, newly hired team member. He’s eager and followed all the instructions carefully—but perhaps a little too quickly. That gave rise to an interesting situation, and it offered the perfect […]

In the competitive world of video marketing, the idea of purchasing cheap likes, comments, or views might seem appealing to some. After all, the desire to grow on a low budget is strong. But what people often fail to realize is that these cheap tactics come with significant risks, and not just to your brand’s […]

Everyone wants to crack the YouTube Trending code. You’ve probably heard the usual advice: “Just get a ton of views and you’ll hit Trending!” Sounds easy, right? Wrong. The truth is, trending on YouTube in 2025 isn’t as simple as racking up views. It’s time for some real talk – no fluff, just the facts […]

Running YouTube ad campaigns through Google Ads can be a great way to gain visibility and grow your audience. However, without the right precautions, it’s easy to overspend—sometimes without even realizing it. In this article, we’ll share essential tips to help you manage your campaigns effectively and avoid costly mistakes. Set a Realistic Daily Budget […]