A music video marketing plan is an essential part of any artist and record manager/producer’s strategy to increase visibility and reach a larger audience. First, how long should a video marketing campaign last to promote a song, an album or a musician? Then we will see seven practical tips on how to create your music […]
The music industry is constantly evolving, and the international music market in 2023 is expected to be no different. One of the biggest changes that we can expect to see is the continued growth of streaming services, such as Spotify and YouTube Music, as the primary way that people consume music. This shift away from […]
In this article, we will try to understand why on YouTube some videos have worse performance than others published on the same channel and how to fix the situation. Because the answer to the question posed by the title, unfortunately, is simple and immediate: Yes, if your videos are not performing well, it can hurt […]
Collaborating with other YouTubers can be a great way to grow your channel and reach a new audience. Additionally, it can also help to diversify your content and keep things fresh for your current viewers. Here are a few tips for working with other content creators on the platform, then we’ll see a simple but powerful […]
YouTube is not only a popular platform for creators to share their content and build a following. It’s also a great way for them to make money. There are several ways for YouTube creators and influencers to earn money, including advertising revenue, sponsorships, Youtube Premium, selling products or services, and the Youtube Partner Program. 1. […]
The recent update to YouTube’s algorithm has sent shockwaves through the online video community, leaving many creators wondering how the changes will affect their channels and their livelihoods. In this article, we’ll discuss the impact of YouTube’s new algorithm on video creators and provide tips and strategies for adapting to the new system. The new […]
YouTube’s new feature, Shorts, first introduced in September 2020, is quickly becoming the go-to platform for short-form videos. Shorts allow users to create 15-second videos with music and other creative tools, similar to TikTok. This feature is a game-changer for businesses and individuals looking to increase their reach and engagement on the platform. One of […]
Our vision as a company is this: YOU make a difference, always. In life as in video marketing. There are no tricks, or shortcuts that actually work. The latest Google / Youtube update is almost more philosophical than technical, and the concept that drives it is almost ecological: in an internet full of garbage no […]
In about three hours the world will know the destiny of Ethereum, the second most known and traded cryptocurrency after Bitcoin. The Ethereum merge for dummies: here’s what’s happening to Ethereum explained to non-experts. Ethereum to date has used a Proof-of-Work (POW), proof that a transaction or a wallet is legitimate. POW costs a lot […]
I have been working in the advertising communication sector for 15 years, 10 of which I spent dealing with video marketing, in particular with visibility on Youtube. And for 10 years, at least one user out of four regularly asked me if it is safe to buy Youtube views. Lately, requests for reassurance mainly concern […]
